I’m doing some web design work in my current job (don’t ask), and the task nudged me to do some Internet ‘research.’ Like, which cricket board has the best website? Surprisingly, the results weren’t bad on average (except the Pakistani one, which looks like it was developed in the 1990s).
But I give my award to the ECB, which seizes the future and a) offers to sell English cricket kits and gear and jersey online; b) includes interactive links to encourage fan participation (like, podcasts and other Internet thingies). But too many of these websites advertise the wrong things — the latest game fixtures and results, or news from the national team. I doubt many fans go to cricket board websites for this sort of stuff. And why not include information on where to learn cricket, and where to play the game, and where to hire a coach, and how to get tickets at venues if you don’t have a personal connection to a VIP? The good ol’ Kiwis have some of the answers.