Has The World Cup Already Flopped?

The Economic Times has a front-page report today on the “remarkably subdued” buzz around the 2011 World Cup:

The tournament format, with a long-drawn first round where many matches will be unimportant because four teams from each group will qualify for the knockout stage, gets most of the blame for lack of initial excitement.  “You don’t expect people to rush to watch a Kenya-Zimbabwe match: they’re not stupid,” says Majumdar. He suggests having fewer teams to make the event more popular. “To make the game more global, you have to improve it to a different level. You cannot just do it at the level of a showpiece event,” he says.

It’s a fairly devastating article. One expert criticizes the Indian government for not taking more advantage of the tournament and upgrading city streets, infrastructure and other projects to draw in tourists.


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