Striking Against Annoying Cricket Advertisements

Good news for people who hated those unbelievably intrusive advertisements on Ten Cricket:

“A show-cause notice has been sent to Ten Cricket channel regarding the violation of Rule 7 (10) of the Advertising Code as prescribed in the Cable Television Networks Rules 1994 which provides ‘all advertisement should be clearly distinguishable from the programme and should not in any manner interfere with the programme viz, use of lower part of screen to carry captions, static or moving alongside the programme,'” Raghu Menon, the secretary of the Information and Broadcasting Ministry which formulates rules for broadcasting and advertising in the country, told ESPNcricinfo. “The ministry has received complaints about the advertisements interfering with the live telecast by using the sides, central and lower parts of the screen to carry the advertisements, thus reducing the visual frame of the main live telecast.

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One thought on “Striking Against Annoying Cricket Advertisements

  1. Happy that finally some action is taken. Hopefully, now we will watch ads between cricket rather than the other way around. 🙂

    Cheers.

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