From The Economist:
The first IPL broadcast rights were sold to World Sports Group, a Singapore-based firm, for over $1 billion—in retrospect, a bargain. Last year 143m viewers tuned in, an increase of 20m on the previous year. And IPL advertising revenues at MSM Satellite (Singapore), a division of Sony, which owns the India broadcast rights, went up by 60%. “The IPL is the single biggest event in India today, sporting or otherwise,” says Manjit Singh, MSM’s boss. “When it’s on, we dominate.”
The article, while mostly glowing, does include some caveats: the BCCI is “opaque,” adding two teams is a risk, as is extending the tournament. But IPL4 is looking just as big a bubble as it did under Modi.